Updates

We collecting the most popular articles about UI, UX design, development and other useful stuffs.

Social Media UX: 3 Research Insights

Companies need to ensure their social-media content is relevant, timely, and well-written. When users are on social platforms, their priority is rarely your content. For that reason, your content must be well-designed in order to grab (and keep) users’ attention. Our findings come from 3 rounds of research with 96 users over the past 11 …

Social Media UX: 3 Research Insights Read More »

Confidence Intervals, Margins of Error, and Confidence Levels in UX

Collecting metrics in usability studies has become a common practice. We routinely recommend that, whenever you report such a metric, you also include the corresponding confidence interval. But what is a confidence interval? Let us take a short detour to understand what a confidence interval is. To do so, let’s start with an example from …

Confidence Intervals, Margins of Error, and Confidence Levels in UX Read More »

Local Navigation Is a Valuable Orientation and Wayfinding Aid

If you ever explored an unfamiliar city on foot using a paper map, you probably are familiar with these two navigation strategies which I use all the time: To get to a specific attraction (like a museum), I try to figure out the overall part of the city it’s in and find the easiest path …

Local Navigation Is a Valuable Orientation and Wayfinding Aid Read More »

Feature Checklists Are Not Enough: How to Avoid Making Bad Software

I recently started using a new piece of software for tracking expenses. I was excited to try it and, at first glance, it looked like it could be a great solution. Unfortunately, it quickly became apparent that, although the visual design was fine, the experience of interacting with the system was painfully difficult. It’s not …

Feature Checklists Are Not Enough: How to Avoid Making Bad Software Read More »

Why 5 Participants Are Okay in a Qualitative Study, but Not in a Quantitative One

In our quantitative-usability classes (Measuring UX and ROI and Statistics for UX) we often recommend a sizeable number of participants for quantitative studies — usually more than 30. We’ve said again and again that metrics collected in qualitative usability testing are often misleading and do not generalize to the general population. (There could be exceptions, …

Why 5 Participants Are Okay in a Qualitative Study, but Not in a Quantitative One Read More »

10 Usability Heuristics Applied to Virtual Reality

Occasionally, attendees in our seminar, Emerging Patterns in Interface Design will ask about the best practices for designing virtual-reality applications. My answer always leads to Jakob Nielsen’s 10 usability heuristics for interface design. From websites and mobile apps to video games and yes, even virtual reality, these heuristics maintain relevance. In what follows, we look …

10 Usability Heuristics Applied to Virtual Reality Read More »

Scroll to Top